"Simple Words" is based on concepts outlined in the book "Simple Words: Thinking about what Really Matters in Life" by Adin Steinsaltz, Elana Schachter and Ditsa Shabtai. In this book, Rabbi Steinsaltz challenges the reader to consider anew several key concepts: nature, good, spirit and matter, faith, good deeds, sex, death, envy, masks, friends, family, love, and God - words and concepts that form the foundation of life and yet are often taken for granted. The purpose of this project is to challenge young people to consider these concepts consciously and purposefully and then listen as they share their views and perspectives from locations around the world.

How does it work? Participation is organized by interested school teachers and local chapters of the Junior Achievement organization. Young people coordinate with their teachers to participate - all are welcome. Each participant chooses one or more of the suggested concepts and submits a 3000 - 5000 word essay via a web-provided form. Parents sign a form permitting their child's participation and affirming that basic rules were followed in writing and submitting the essays; teachers/sponsors confirm basic bio/demographic information about the participating students. A review process is provided by which essays are judged in terms of understanding, creativity, originality of thought, etc. Ultimately, those essays judged superior are to be published in print and on a special section of this web site (all essays will be available). Sponsors will reward special achievement with scholarships, computers and various forms of special recognition.

The essays are to be submitted in the student's native language. Translations in other languages are welcomed as well. Winning essays will be translated for a broad international audience.

For the first year, 25,000 Russian students are participating with awards provided in a special ceremony in Moscow during May, 2002. Beginning in the fall of 2002, 25,000 US students will be invited to participate and the Russian base of the project expanded. Upon successful conclusion the prototype phase of the project, it is to be expanded to the 106 nations involved in student Junior Achievement activity and to an anticipated population of 6,000,000 participants.

An important part of the project is development of a database describing core essay concepts, attitudes and opinions correlated with student descriptors (age, gender, race, nationality, etc.). Researchers will have access to core meta-data describing essay contents and will also be able to provide their own metadata descriptors which they can use for further analysis. The result will be a window on the thoughts and attitudes of young people and the relationship to variables that differentiate and unite them.